11 July, 2023 1 min
Barcelona, 10 July 2023. Scentmate by dsm-firmenich was one of the winners of theDigital Beauty Awards at a gala event held at the Casa Milà (La Pedrera) in Barcelona in the presence of more than 200 managers and professionals from the sector. Promoted by the Beauty Cluster, the largest Spanish cosmetics, perfumery and personal care cluster, the Digital Beauty Awards recognises the best companies, professionals and initiatives in digitalisation and e-commerce in Spain.
Scentmate has been awarded in the categories of “Best digitalisation provider in the beauty sector”, “Best digital innovation in beauty” and “Best digital executive in the sector” (its founderand CEO, Alfonso Álvarez-Prieto) and was nominated for two others, making itone of the most recognised companies in this competition.
This recognition, from the main national awards for digitalisation ande-commerce in the Spanish cosmetics, perfumery and personal care industry,endorses a project with two years of consolidated trajectory. A digital fragrance house that combines the quality and experience of dsm-firmenich with the application of Artificial Intelligence for the co-creation of bespoke perfumery solutions.
A jury of experts in digitalisation, e-commerce,marketing and communication in the beauty sector decided from more than 300entries. This year’s award ceremony coincided with the second edition of the Digital Beauty Summit, an exclusive forum for knowledge, experiences and innovation on e-commerce and digital transformation in the Spanish beauty industry. Alfonso Álvarez-Prieto was also in charge of opening the event and participated as a speaker, explaining what the digital transformation process means for a company.
