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Creating custom fragrances is a true art form, enabling brands to evoke emotions, tell compelling stories, and build deep connections with their audiences. This year, PANTONE® 18-1750 Viva Magenta—the bold and vibrant Colour of the Year—has sparked our creative team’s passion, resulting in in a genderless Eau de Perfume and a joyful candle scent. These creations explore strong contrasts, textured effects, and unconventional notes inspired by this bold and energetic colour.
What is the significance of this new colour?
PANTONE® 18-1750 Viva Magenta represents more than just a shade; it is a bold statement of individuality and resilience. This vibrant hue embodies a rebellious spirit, inspiring self-expression and authenticity in a world full of challenges. It speaks to the desire for renewal, energy, and a deeper connection to oneself, resonating strongly with Millennials and Gen Z, who are leading a movement to break free from outdated beauty standards.
Why was PANTONE® 18-1750 Viva Magenta chosen as the Colour of the Year?
Described by Pantone as “an unconventional colour for an unconventional time,” Viva Magenta was selected for its ability to capture the essence of the moment. As society navigates complexity and change, this energetic shade symbolizes enjoyment as an act of resistance and freedom. It invites people to recharge, embrace their individuality, and celebrate life with fearless confidence.
Which has been the fragrance Inspiration?
This year’s Pantone infuses the notion of irreverence and experimentalism which lead to a very exciting creative process seeing our Perfumers inspired to work with strong contrasts and texturizations of the compositions.
- “Velvet Magenta” is the name of the fine fragrance creation — a fragrance that exudes sensuality and vitality. Fresh notes of pink pepper light up a vital grapefruit, while a heart of rose and red berries creates a contrasting velvety sensation. A tribute to neo-sensuality as the freedom to be whoever we want to be.
What makes this fine fragrance even more intriguing, is that it has been created using our “Emotions powered by Emotiwaves™” patented technology, meaning that it can scientifically elicit feelings of vitality, energy, and excitement.
- For the candle, the fragrance created is called “Magenta Dragon” and it creates a joyful yet comforting moment of serendipity. Passion fruit plays with the watery-exotic notes of dragon fruit followed by the energetic interchange between the spicy notes of pink pepper and the fruity ones of raspberries.
This fragrance is vegan-suitable, contains upcycled ingredients and its formulation is almost completely biodegradable.
Creating custom fragrances
If you’re inspired by the bold and vibrant nature of Viva Magenta, why not explore creating custom fragrances for your brand? We specialize in crafting unique, high-quality scents across a diverse range of categories, including Fine fragrances, Air Care, Home Care, Hair Care, Skin Care and Body Care, all supported by our team of experienced and creative experts.
Contact us to begin your journey of creating custom fragrances!
