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“Circular Beauty” is rising thanks to upcycled ingredients

Consumer Trends

“Circular Beauty” is rising thanks to upcycled ingredients

The possibilities of using upcycled ingredients in personal care products keep
Harness the power of fragrances in Air Care products

Air Care

Harness the power of fragrances in Air Care products

Consumers indicate that fragrance is more important to them than ever
Trending ingredients: Tropical fruit

Ingredients

Olfactive trends

Trending ingredients: Tropical fruit

Our guide to new ingredient related trends for products across all
Understanding sustainability: what role do fragrances play?

Consumer Trends

Understanding sustainability: what role do fragrances play?

Making sense of sustainability, dilemmas, concerns, and
Christmas 2021 trends: Grace and nature

Consumer Trends

Christmas 2021 trends: Grace and nature

Graceful forms, delicate textures and natural effects drive Christmas 2021
Hand dish wash trends 2021/2022: New citrus fragrance styles

Consumer Trends

Hand dish wash trends 2021/2022: New citrus fragrance styles

Consumers are drawn by bright, uplifting, nature-like citrus
Surface Care: Home cleaning trends and social media searches

Home Care

Surface Care: Home cleaning trends and social media searches

Consumers associate home care with wellness, pleasure and positive
What are the perfume accords

Fine Fragances

Olfactive trends

What are the perfume accords

Explanation of four main accords used in perfumery, with inspiration for your creative
Air Care trends 2023: Nourishing and luscious

Air Care

Air Care trends 2023: Nourishing and luscious

Home fragrance trends for comforting and mood-boosting
5 best-smelling ingredients for sophisticated Hair Care

Hair Care

5 best-smelling ingredients for sophisticated Hair Care

Consumers seek Hair Care fragrances that smell exclusive and
Fighting bad smells with new fragrance technologies

Functional Benefits

Fighting bad smells with new fragrance technologies

New research and fragrance technologies solve the most complex malodour
What is the olfactive pyramid

Olfactive trends

What is the olfactive pyramid

How to use fragrance structure to understand the harmony of
From distillation to biotech: how we create ingredients

Ingredients

From distillation to biotech: how we create ingredients

A brief guide to natural and synthetic raw material
Just Play: Daydreams and memories

Consumer Trends

Just Play: Daydreams and memories

Nostalgic fragrances that inspire daydreams and
The rising market of exclusive home fragrances

Home Care

The rising market of exclusive home fragrances

Winning design and perfumes for original air care
Body care in France: trends, attitudes and opportunities

Body Wash

Consumer Trends

Body care in France: trends, attitudes and opportunities

Find out what French women think about skin care, natural products and