1 min
“My home is my castle” has acquired a new meaning as the COVID-19 crisis led to national lockdowns and confinements. It has also prompted all of us to reconsider our living space and seek products that make it feel more inviting. Scented candles and designer air care in general have become among the most sought-after fragrance purchases in the past year.
Why is air care under the spotlight?
A renewed interest in candles, scent diffusers and room sprays reveals that consumers desire everyday luxury items that uplift their moods, enhance their surroundings, and bring an aspirational value. A candle that smells of a rose garden or a diffuser that releases an aroma of precious Moroccan cedarwood gives a different aura to a familiar space, while its packaging becomes part of the interior design.
Another important consideration is that air care products tend to be among the affordable luxuries. While today’s consumers aren’t renouncing pleasures and treats, they are budget-conscious. So, let us explore the design and olfactive elements that convey a luxurious, elegant impression.
Brand inspirations
- Fornasetti Hand-Painted Candle.
- H&M Home and Jonathan Adler partnership.
- Minimal Louis Vuitton candles with colourful wick.
- Gucci Décor Home Scents with design motifs.
Examples of luxury design:
- Colourful packaging, with eye-catching, bold motifs
- Artisanal elements (such as handmade candle jars, hand-painted packaging)
- Design collaboration with other brands or artists
- Sustainably-produced packaging and premium ingredients
Fragrance ideas to explore:
- Elegant floral fragrances: rose, orange blossom, tuberose
- Precious woods: sandalwood, Atlas cedarwood
- Soft suede and crisp ambers
Final Note
A winning product has all of the elements in balance. The scent of your product as much as its packaging conveys an important message about its performance to your customers, so make sure that they complement each other and tell a coherent story.
See more winning strategies for premium home fragrances.
