24 March, 2025 1 min
Missed Cosmoprof 2025? Don’t worry, we’ve got you covered! Here’s everything you need to know about the fragrance innovations we showcased while exhibiting for the first time in Bologna from March 20 to 22.
Home of the Senses: Where Fragrance Meets Well-being
According to a dsm-firmenich survey, 83% of European consumers actively seek out experiences that bring happiness and well-being.* So this year, for our first presence in Italy, our customers were invited to experience Home of the Senses—a space intentionally designed and curated to prioritize mental well-being through fragrance.
At the heart of this experience were EMOTIONS and FOCUS, two groundbreaking fragrance technologies that infuse scents with scientifically proven benefits—enhancing emotions, boosting focus, and promoting overall well-being.
If you’re looking to create fragrances with technologies that truly make an impact, we invite you to explore how EMOTIONS and FOCUS can elevate your next launch.
Source: WGSN and dsm-firmenich Barometer
LockScent™: Long-Lasting Fragrance for Hair Care
We know that fragrance is a key purchase driver in hair care, and LockScent™ takes it to the next level. This innovative technology ensures that rinse-off products retain their fragrance for hours after washing, keeping hair smelling fresh and luxurious throughout the day. A game-changer for brands looking to enhance the sensory experience of their hair care lines.
Looking to create long-lasting scented hair care products? Get to know our fragrance locker for hair.
Mocha Mousse, the Color of the Year 2025
As Pantone has selected Mocha Mousse as the Color of the Year 2025—a rich, warming brown that embodies indulgence, comfort, and harmony—we have prepared a dedicated Whitepaper unveiling its influence. This report analyzes consumer preferences and behaviors, explores new olfactive trends, and presents our inspired gourmand fragrance collection.
Interested in the rise of gourmand fragrances? Download the report here.
New Joint Concepts: Ready-to-Market Solutions
Consumers expect more than just a great scent—they want functional benefits. That’s where New Joint Concepts come in. These ready-to-market solutions combine captivating fragrances with active ingredients to offer an enhanced sensory and functional experience, making them perfect for modern personal care products.
Check them out here.
Would you like to learn more about our latest innovations and proposals shared at Cosmoprof? Contact us to discuss them together.