10 April, 2025 2 min
Missed In-Cosmetics 2025? Don’t worry, we’ve got you covered! Here’s everything you need to know about the fragrance innovations we showcased while exhibiting in Amsterdam from April 8 to 10.
Synesthetic Lab: Where Science Elevates Emotions
Have you ever seen a sound or felt a color? At In-Cosmetics Global 2025, we invited our customers, media & friends to experience Synesthetic Lab, an immersive booth designed to explore how fragrance can connect with multiple senses at once. This unique experience allowed attendees to play with their senses and mix them, discovering how fragrance can evoke multiple sensations simultaneously.
“The Synesthetic Lab was a truly unique experience. It was fascinating to see how fragrance can evoke such diverse sensations.” – Martha Smith, attendee
At the heart of this experience was our Fine Fragrance Collection, inspired by synesthesia. Each fragrance was the star of a distinct synesthetic concept (Effervescent Bloom, Luminous Motion & Melodic Wave) and was reinterpreted for different applications, offering exclusive olfactive adaptations for home care, personal care, and hair care.
- Effervescent Bloom: a vibrant, multi-sensory experience evoking happiness with sparkling citrus fruits, playful exotic fruits, and a warm base of vanilla and cedarwood.
- Luminous Motion: energetic blends that awaken the senses with ginger, fruity notes, and warm vanilla, caramel, and amber, creating luminous and powerful fragrances with a sweet, gourmand style.
- Melodic Waves: serene and tranquil scents, with bergamot, fresh spices, delicate woods, and soothing notes of lavender, sandalwood, and musks.
Interested in exploring synesthetic fragrances? Request a meeting with us here.
EMOTIONS & Focus: Enhancing well-being through scent
With 73% of consumers expecting brands to embrace wellness, our EMOTIONS & Focus fragrance Technology were a highlight at the event. Both are two groundbreaking fragrance technologies that infuse scents with scientifically proven benefits—enhancing emotions, boosting focus, and promoting overall well-being.
Want to learn more about how EMOTIONS & Focus work? Check the benefits of each fragrance technology: EMOTIONS & Focus.
LockScent™: Long-Lasting Fragrance for Hair Care
Fragrance is a key purchase driver in hair care, and our LockScent™ technology takes it to the next level. This innovation ensures that rinse-off products retain their fragrance for hours after washing, keeping hair smelling fresh and luxurious throughout the day. With 85% of consumers valuing scent in hair care, LockScent™ is a game-changer for brands looking to enhance the sensory experience of their hair care lines.
Looking to create long-lasting scented hair care products? Get to know LockScent™ here.
Exploring New Olfactive Trends
Our booth also featured a dedicated section on the latest olfactive trends, including a whitepaper on Mocha Mousse, Pantone’s Color of the Year 2025. This rich, warming brown embodies indulgence, comfort, and harmony, and our report delves into its influence on consumer preferences and behaviors, as well as new gourmand fragrance trends.
Interested in the rise of gourmand fragrances? Download the report here.
Eager to discover how our latest olfactive innovations and technologies can enhance your cosmetic products? Request a meeting to discuss tailored solutions for your brand.