13 November, 2024 2 min
Debuted at Sowvital’s Pop-Up Florist Shops at Le Bon Marché in Paris and at its recent pop up
Following Sowvital’s first steps into the olfactive world via its fragranced pop up shops in 2022, the specialist in premium horticultural products now introduces a novel scented candle collection. Designed to evoke cherished moments related to flowers and the English garden, the candles premiered at Sowvital’s pop-up florist shop at Le Bon Marché in Paris and then continued to enchant visitors during its pop-up in the vibrant Itaewon district of Seoul. The collection features four distinct fragrances: Unfurling Flora, Orange Blossom, English Rose, and Blooming Pear, each developed in collaboration with fragrance experts at Scentmate by dsm-firmenich.
Capturing Floral Memories in Wax
Sowvital’s unique candles are more than decorative accents; they serve as sensory vignettes that transport individuals to memorable scenes of floral artistry. Each candle represents a different aspect of the brand’s core philosophy: that the garden, and indeed life itself, is a collection of sensory memories. By integrating scent with horticultural inspiration, Sowvital continues its mission of nurturing connections to plants and nature through tangible, memory-evoking experiences.
In the previous article about Sowvital’s collaboration, we have discussed the profound connection between scent and memory—a theme central to Sowvital’s philosophy. Through the botanical scents in this new candle line, Sowvital hopes to capture the ephemeral beauty of flowers in bloom, bringing floral moments to life in homes and spaces far from the garden.
“Our goal with each fragrance was to distil the essence of specific floral moments that resonate deeply with our memories,” says Isabelle van Ingen, who worked closely on scent formulation for Sowvital.
“Whether it’s the delicate unfolding of petals in ‘Unfurling Flora’ or the nostalgic, layered scent of ‘English Rose,’ we wanted each candle to evoke an experience as timeless as the flowers and plants they represent.”
A Thoughtfully Curated Collection of Fragrances
Each fragrance was meticulously crafted in collaboration with Scentmate’s team to align with Sowvital’s vision of timeless floral elegance. The candles include:
- Unfurling Flora – A scent reminiscent of delicate buds as they blossom, embodying the anticipation and excitement of the garden’s early spring arrival.
- Orange Blossom – Radiating the warm, sunny essence of orange blossoms, this candle is an ode to light and tranquillity.
- English Rose – An enduring fragrance that brings forth memories of heritage English gardens, filled with the lush, layered scent of blooming roses.
- Blooming Pear – A bright and inviting fragrance that evokes the warmth of orchards and the freshness of seasonal blossoms.
Sebastien Lacouture: “Working with Sowvital has been about bringing authenticity and depth to the fragrances. We wanted these candles to inspire nostalgia while offering a modern twist on classic floral profiles.”
Artisan Packaging by Leslie David Studio
Further enhancing the sensory appeal, each candle is presented in beautifully crafted packaging designed by Paris-based Leslie David Studio. The boxes are printed on speciality Fedrigoni paper, which not only lends a luxurious, tactile quality but also showcases intricate embossing to reflect the candles’ botanical themes. Every detail has been considered, from scent to packaging, underscoring Sowvital’s commitment to creating luxurious products that honour the art of horticulture.
Continuing Sowvital’s Journey in Scent and Memory
Sowvital’s collaboration with Scentmate demonstrates an innovative approach to brand-building in the horticultural world, emphasising the power of scent to unlock memories and reinforce emotional connections to the natural world. For Sowvital, scent serves as a bridge to past experiences and cherished memories, linking the beauty of floral arrangements with the deep-rooted nostalgia that fragrances often evoke. By crafting scents that resonate with universal floral moments, Sowvital offers an immersive sensory experience that reflects its brand identity as a purveyor of botanical heritage and modern horticultural practice.
“Sowvital’s approach to scent-making has always been deeply rooted in the garden’s ability to inspire and connect. Through these candles, we hope to share moments of that magic with others, creating atmospheres that feel both nostalgic and fresh,” notes Isabelle van Ingen.
For more about Sowvital’s exploration of scent and the power of memory in brand storytelling, read our previous article on the Scentmate blog: Scent-Making in Brand Building.
You can find Sowvital’s latest candle collection available at Le Bon Marché and sowvital.com